Marketing Manager — technical products

About the role

Explain a firewall to the people who buy firewalls. Our audience is service providers and network engineers, who can tell within a paragraph whether the writer understands the product — so this is a role for someone who wants to learn the thing they are describing, not decorate it.

What you would do

• Own the product story in English and German: what each product does, who it is for, and why it is built the way it is.
• Write the material a technical buyer actually reads — comparisons, deployment notes, release announcements, and the answers to the questions sales keeps being asked.
• Run the site and the campaigns around it, and be able to say which of them brought a real enquiry.
• Work directly with engineering, close enough to catch a claim that is not quite true before it is published.

What we are looking for

• You have marketed a technical product to a technical audience, and can show the work.
• You write well in German and in English — well enough that neither reads like a translation of the other.
• You are comfortable saying you do not understand something yet, and then going and understanding it.
• Comfortable with the constraint that we do not publish a claim we cannot support.

Useful, not required

• A background in networking or security, however it was acquired.
• You have worked with a channel — partners, resellers, distributors.
• You can build a page as well as write one.

What we offer

• Direct access to the engineers, and the standing to correct them in public when the product page is wrong.
• A product with something real to say, at the point where it is being introduced to the market.
• The scope to decide how it is positioned rather than executing someone else's brief.